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Today, my client Pepsi released The Ultimate Refresh, a remix project allowing anyone in the world to upload their own accompaniment to a track by LMFAO, and to remix other people's submissions with the original song. It's a pretty cool riff on the Through-you.com aesthetic -- four videos play at once, in a 2x2 matrix.
I'd like to take full credit for the idea, but can't; although I worked on the project, I came in on the tail end of it.
Check it out, let me know what you think.
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