People who know me know that I love stuff like this: creepy sci-fi technologies seeping almost without comment into our quotidian world. A company called Emotiv has just announced it will be shipping thought-control (and emotion-reading) interfaces, mass marketed to video gamers, later this year. Of course, this stuff has been around for a while -- mostly, DARPA-funded projects whose ostensible purpose is to help paraplegics move a mouse cursor, but of course the real agenda is more like Firefox (not the browser -- the Clint Eastwood movie) -- thought-controlled weaponry to nudge our soldiers ever closer to maximal killing efficiency and an Ender's Game-like remove from the visceral experience of taking life. But, to my knowledge, this is the first time such technology will be available at BestBuy.
Of course, as I've been arguing for years, this tech is half of the necessary infrastructure for networked telepathy (the other half has also been built -- someone just has to put the two pieces together), or, if you want to get really sinister about it, networked thought control.
To put on my analyst's hat for a second: imagine the data mining possibilities this thing will have! McDonald's will actually be able to target action-oriented marketing (buy a Big Mac right now, for 99 cents!!!) based on the real time emotional state of media consumers. Whoa. I've got to bake that into my SEMPO projections.
Now, to put on my video game professor's hat: imagine the feedback effect the adoption of technologies like this would have on game design. Once designers can count on collecting and delivering data through such an interface, it could significantly change gameplay; levels could become faster or harder depending on the level of stress the user exhibits (certain biofeedback games already do this, in a way), or enterprising designers could use the device to break the 4th wall. Imagine Psycho Mantis from Metal Gear Solid taunting you -- not with "his" psychic knowledge of the games you've got stored on your memory card, but based on "his" real-time assessment of your emotional state. [Shudder].
(Thanks, Masha!)
UPDATE: Dave [surname redacted] sez:
hmmm....i'll believe it when/if it works...
at this point, it is all very functional and doesn't work very well, at least what i've seen. it is all based on mapping electrical signals AFAIK. neuroscience/brain imaging scares the shit out of me b/c so many people want to believe its possible (and have a vested interest in making it appear possible) that the technology is being sold as being able to do more than it can. you've seen the stories CNN has done where they're using fMRIs on people to show their "real" voting preferences? it's batshit crazy to say that one is true (the scan) over the other (the person's articulated preference). at best you can say that they're in conflict. but once CNN (or Wired or anyone who can make money off overblowing claims) gets a hold of it, they start making fMRIs say more than they do.
i've been thinking a lot about Eugene Thacker's biomedia argument- what you get is not someone's thoughts, but a machinic interpretation of them, mediated by a computer program that is designed to interpret signals in a particular way. it is IMO not any different from what was going on in the 19th C when they were measuring fatigue and inferring neurasthenia based on slow reaction time, declining tactual acuity, etc.

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