Tomorrow, at the ICA Conference in London, I'll be presenting data from one of my forthcoming journal articles with my friend Mark Latonero. It's got tons of data from two surveys of over 5,000 people around the globe, tracking the changes in their awareness, engagement with, and opinions regarding "configurable culture" between 2006 and 2010.
A few weeks ago, Reuters TV called me up to record a segment for their Steve Jobs obituary. It's the first time I've ever been asked to eulogize someone who was still living, and I found that task, plus the necessity of boiling down a modern titan's life into a quotable snippet, somewhat unnerving. Nonetheless, i was proud to contribute my little bit to what would undoubtedly be a global outpouring of grief and hagiography, and I tried hard to say something that would both resonate and do some small bit of justice to the man.
I'm not an Apple fanboy -- for instance, I've long been a critic of their music retail strategy, which has served them well and everyone else rather poorly. But I do use a Macbook Pro, iPhone, iPad and several other Apple-produced pieces of hardware and software, and I consider each of them a marvel of engineering and design. This is fortunate, because I probably spend the majority of my waking hours holding, watching, listening to, and communicating via one of these devices.
But to simply point to all the pretty boxes and say "Mr. Jobs made some nice machines" is not enough. It would be difficult to overstate the impact that Jobs had on business and culture at large, especially over the past 15 years since his storied return to the company he cofounded. Socially, he demystified -- and therefore democratized -- computer use, dragging the silicon chip from the desks of dedicated geeks to the pockets of the people.
He did this by meeting his customers halfway -- obliterating the command line prompt and impersonal packaging for the intuitive interface and the sleek, chic curves of haute design. I say "halfway" because he also forced us, coders and users alike, to conform to his vision. We had to adjust our hands and minds to the folder and the swipe, and we had to shun the freer pastures of the GPL and Linux for a walled garden full of proprietary delectables.
Steve Jobs built an empire -- one of America's largest -- on this "halfway" principle, and on the proposition that computers -- the cold, calculating (literally), impersonal tools of eggheads and hackers -- could be reimagined as warm, fuzzy, and even sexy. I'm currently teaching a masters-level course called "Critiquing Marketing Communications," and a few weeks ago I had to institute a ban on using Apple as a brand example, because my students would barely talk about anything else.
Whether we're headed for singularity, cyborgism, fragmentation or obliteration, there's no question that the future of humanity and the future of the digital computer are firmly and irrevocably intertwined. It's impossible to imagine a tomorrow without ubiquitous processing, and yet impossible to fathom the degree to which our fates and those of the machines will continue to blur. If we're able to contemplate this astounding proposition without despair and abject terror, we have Steve Jobs to thank for it.
A couple weeks ago, I was interviewed pretty extensively for the "social networks" episode of the Sundance Channel's show "Love Lust." As the promo video below shows, it strikes a nice balance between education and entertainment, with a bit of a bias toward the latter.
This morning, I was interviewed on Bloomberg TV, discussing some of the major music industry trends from 2010, and what to look out for in 2011. I'm on the phone, not the camera -- but, hey, maybe that's a good thing.
For some dumb reason, Bloomberg has disabled embedding, but the link below (http://youtu.be/NlpPBEe15Gk) will take you to the video on YouTube.
This new OK Go video is more than just a celebration of the DIY aesthetic -- it's a flat-out rejection of the MTV aesthetic. Goodbye, vertiginous cuts. Goodbye, post-production god-tricks. Hello, one-shot plus dog tricks.
And, though it's not my usual cup o' tea, the song's pretty good too. Kind of Prince-y without being too precious.
Today I spent an hour on MPR's "Midmorning" (along with Daniel Radosh and Jason Della Rocca) discussing the soon-to-launch Beatles Rock Band, and some of its bigger-picture implications for the media industry and society at large. We also responded to a lot of listener questions. Altogether, it was a nice, freewheeling conversation, aided by host Kerri Miller's terrific moderation.
There seems to be little question that thought-reading machines -- once the exclusive province of science fiction -- are now becoming a viable technology. Although the concept immediately calls up the worst imaginable dystopian nightmares of ultra-Orwellian, networked global mind surveillance for some of us, the press has mostly covered the technology with a "gee-whiz, what won't they think of next" angle. News stories primarily consist of feel-good tales of paraplegics remotely controlling computer cursors and digital prostheses, and torture-free detention centers where the awful truth is sucked painlessly from the minds of terrorism suspects.
But there's something even more deeply unsettling about the new edge of banality creeping into these fantasies. According to the latest version of the story, these amazing new technologies will allow us to change the volume or channel of our TV sets without us having to exert all of the energy it takes to hit a remote control with our thumbs.
Really? That's it? You create a helmet that reads thoughts, and sell it as a souped up TV-remote-skullcap? What's next, a time machine you can use to find a parking space during street-cleaning hour?
My consulting firm, Radar Research, is doing a new project on Online Video Advertising -- trying to figure out which business models, price points, feature sets, and publishers are best suited to this emerging platform. If you're involved in the business, either as an advertiser, a buyer or an agency executive, we'd love your feedback.
The survey's very short, and you could win an iPod Touch. Plus, we'll be publishing the topline findings in an article.
This isn't particularly clever, or even new, but when my family and I needed a laugh this weekend, this video came through like gangbusters.
Amazing what a little creative censorship can add... your brain fills in the naughty parts, making it far funnier than either the pre-censored version, or any actual dirty version could be. Kind of like the way revealing underwear can make someone look sexier than they do in the nude. Thanks, brain! And thanks, cousin Mark!
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