A friend of mine who is a strategy exec at a major TV network sometimes IMs me to talk shop. With his permission, I'm posting an interesting conversation we had today, about how Hollywood should deal with the "DIY" video movement. I've changed his handle for privacy purposes.
I will also be cross-posting in my new role as a guest blogger over at Starpolish.com.
TV_exec
question
do you envision a world where
Aram Sinnreich
shoot
TV_exec
DIY
acutally is competitive with
studio material?
talking long-form
(30 min greater ent content)
ugc
whatever u wanan all that cagtegory
Aram Sinnreich
depends on what you mean by DIY/UGC
peer production yes
TV_exec
long form
commanding cpms
Aram Sinnreich
peer production, yes
TV_exec
similar to current hollywood long form
pper production?
Aram Sinnreich
meaning, open source
TV_exec
oh ok i c
Aram Sinnreich
movie equivalent of linux
but not single-handed
TV_exec
right so
that gets distributed on line
Aram Sinnreich
it's hard enough for a single person to make a compelling 5-min clip
TV_exec
or do they strike deals with other media distrbution?
Aram Sinnreich
not very many auteurs can swing 1+ hours without collaboration
TV_exec
sure, or have hte money
to make it competitive with hollywood
talking ent only
Aram Sinnreich
right, though that's becoming less of an issue, esp w/ animation and documentary
TV_exec
i think that's unclear
Aram Sinnreich
so is your question about distro
TV_exec
but yeah i mean it's heading that way
Aram Sinnreich
or about content
TV_exec
it's about both
meaning
Aram Sinnreich
or about revenues?
TV_exec
it's kind of a broad question about
the "disurptive force"
of non studio / hollywood content
and its place in the future
Aram Sinnreich
1) will long-term content be made by non-hollywood entities? yes
TV_exec
i agree with that
Aram Sinnreich
2) will it have competitive distribution? yes, to an extent, but studio money will still go a long way
TV_exec
we internally always refer to it as "long form" for distnigushing sake
ok
yeah it's like
Aram Sinnreich
3) will it have revenues?
yes, but probably through secondary uses and services, e.g. linux
TV_exec
right
i mean it's baiscally asking the question
Aram Sinnreich
i think the entertainment world needs to understand what's happening in the software world
TV_exec
how so specifically?
Aram Sinnreich
because code has been manipulable, configurable, peer-produced much longer than, say, video
TV_exec
ok
Aram Sinnreich
those creative communities and industries have already figured out a lot of the possibilities
e.g GPL
which was recently adapted to creative commons for entertainment/media
or collaborative production, which is what's starting to happen on youtuve
for instance, all the beyonce versions
even the concept of "versioning" got its start in software, unless you count the jamaican kind
TV_exec
i mean it makes sense with regard to
Aram Sinnreich
and as far as biz models
TV_exec
creating mroe value overall
i think
but it's about who moentizes it
i was wondering this (came up in a meeting)
Aram Sinnreich
software has shown that corporations can make money from peer production and distribtion
TV_exec
yeh but that is not apples to apples
Aram Sinnreich
google's whole business is built on more-or-less open source software
not exactly, no
but culture is becoming more and more like software
TV_exec
i agree
but i think u know for example
the average person
Aram Sinnreich
in that it's produced by taking snippets, and rearranging them to suit different tasks at different times
TV_exec
watches 6 television stations
right?
Aram Sinnreich
yes
TV_exec
if hlllywood serves as a tastemaker
and offers up X product
and controls all that product
and the peopel are ok with that
Aram Sinnreich
well it depends what you mean by "controls"
TV_exec
the need for robust gpl type licensing structure
is not really there
or am i off?
Aram Sinnreich
there are powers that average people have now that they didn't ahve a decade ago
TV_exec
why does content need to change if in genreal the people will have the services they neeed?
Aram Sinnreich
and they are increasingly clashing with media legal depts over those powers
TV_exec
yes but what is that % oppulation
Aram Sinnreich
such as universal suing that family for youtubing its toddler with "lets go crazy" by prince in the background
TV_exec
mos tpeople are passive consumers
Aram Sinnreich
actually, you're wrong
most people are now active consumers
i fielded a national survey in 2006 that showed this
TV_exec
don't u think u have to acgtually wait for the old generation to die off
before saying that?
Aram Sinnreich
been looking for funding to re-field recently
creative commons is also about to publish a similar survey
TV_exec
hm
Aram Sinnreich
true, this stuff does correlate linearly with age
but
even old folks are doing this stuff to an extent
TV_exec
well yeah we are talking abotu the future also so poitn taken haha
u know that like some crazy high %
Aram Sinnreich
my grandma has a flickr and my dad's on fb
TV_exec
of ppl claim texting as the most valuable
feature on their phone?
i think that's an itneresting paradigm shift refelective
of kidn of what ur talking about
Aram Sinnreich
yeah, that's why the telcos can charge ridiculous prices for it
TV_exec
haha word
it really comes down to licensing strucutre, right?
i mean the distribution is what it is in large part
Aram Sinnreich
yes, if you mean revenues
TV_exec
but who owns the content and what u can do on it and how you capture
ancillary revenues
Aram Sinnreich
licensing is going to be bigger and bigger
not so ancillary any more
TV_exec
is all incumbent on who owns the license
Aram Sinnreich
because copyright is increasingly reverting to its original form
TV_exec
well it's itneresting -- i'm not seeing anything to suggest a radical departure from current copyright
Aram Sinnreich
e.g. regulating inter-business relations
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