I often check MIT's Advertising Lab to see what those kooky scientists and marketers have come up with. Nano-advertising on bugs! Laser-etching on eggs! Forget in-game advertising - try in-sleep advertising!This dream brought to you by Chevy!
most of the ideas are still (thankfully) nascent. If there is a new technology on the horizon, there is a marketer thinking of ways to exploit it. There is literally almost no space (virtual or physical) that is still virgin marketing territory.
except our national parks. until now - possibly. the CS Monitor reports that our national parks and forests are the next potential target for marketers:
This week, officials at the National Park Service and the Department of Interior are reviewing a proposed rule change that governs corporate giving to national parks. The change, expected next month, would expand corporate recognition - only modestly, says a park service spokesman - for companies whose donations help bolster a park system struggling to fund a maintenance backlog of more than $4 billion. The public comment period for a similar rule change for national forests ended Monday.
hey, who wouldn't want to go camping next to the giant inflatable Bud bottle?