CBS just announced that its thirteenth season of Survivor, due to premiere next month, was shot on the atoll of Aitutaki, in the Cook Islands.
There's nothing particularly shocking about this locale (in fact, spoilers revealed it before CBS's official announcement). What is shocking is the way they're dividing the tribes this season -- not randomly, as in earlier seasons, or by gender, as they have more recently, but BY RACE!!!! There will be a Caucasian tribe, a Hispanic tribe, an African-American tribe, and an Asian-American tribe (I guess there's no room for Native Americans, let alone "multiracial" people like my son). Eventually, Survivor will integrate the tribes (as they always do), but who can doubt that the entire season -- down to the pitched battle between the "final four" -- will be inevitably viewed through the racial lens?
I don't even know how to respond to this. Is CBS revealing America's racial burlesque for what it is -- an arbitrary, temporary and ultimately meaningless categorization more valuable for dividing people than for uniting them -- or simply cashing in on the inevitable public outcry (read: free marketing) that always results from poking at the still-festering sore of our nation's racist history? Or is racism now just a quaint artifact of centuries gone by, and racial identity reduced to the kind of paper-thin group affiliations that usually characterize "reality" television? Given the egregious disproportion in access to healthcare, wealth, education, and so forth that still exist between so-called racial groups in America today, I simply can't accept the latter interpretation.
Anyway, from a pure business context, I wonder whether the boost this gives CBS's flagging franchise will be worth the fallout. We shall see...
P.S. I was just reading Henry Jenkins' new book Convergence Culture, which has an excellent chapter on the culture of Survivor spoilers.
P.P.S. If you have any question whether the racialized division of contestants on Survivor will actually provide fodder for stereotype, bias, and other assorted manifestations of American bigotry, look no further than Rush Limbaugh's predictions about how the various races will fare in the contest. Sneak peak: it's "not going to be fair if there's a lot of water events." Ugh.